In this blog, I discuss the scope of affiliate marketing in India for the year 2024. Affiliate marketing has been steadily gaining traction in the Indian market, and with the increasing digitalization and e-commerce boom, its potential for growth and profitability has never been more promising.
Join me as I delve into the current landscape, trends, and prospects of affiliate marketing in India, providing insights and strategies for individuals and businesses looking to capitalize on this dynamic industry.
What is Affiliate Marketing?
Affiliate marketing lets product owners partner with affiliate/s like bloggers, online publishers, companies, or organizations to promote their brands and products. It also gives the opportunity to affiliates to earn money on products without having products of their own.
Affiliate marketing refers to a product on online platforms like blogs, websites, or social media. The affiliate gets a commission when someone buys a product through the unique link given by the affiliate. This is also called pay for performance because an affiliate will get money when someone uses his link to buy products or services.
How does affiliate marketing work?
Becoming an affiliate marketer is very easy. Some businesses have their marketing tools for affiliate marketing. They make their affiliate programs. However many businesses partner with affiliates for their Affiliate programs.
These are 5 steps to participate in an affiliate program:
- Find an affiliate program that fits your niche and then join that program.
- Select a product you want to promote.
- Get a unique link for each product.
- Share the products and links on social media, blogs, and websites.
- Collect your commission when someone buys a product from your given links.
Remember the more traffic you send to the product page or services, the chances of purchase will increase.
Scope of affiliate marketing in India
Studies show that affiliate marketing accounts for about 15% to 20% of total online sales. And this number is going to rise in the future as the number of internet users is increasing day by day and preference for online shopping is increasing as well so the number is expected to rise.
Research shows that the affiliate marketing industry in India is assumed to rise from $96 million to $835 million by 2025, which means there is a tremendous amount of growth in this industry.
Many people believe the reason behind such abnormal growth in affiliate marketing is because the growth of start-up culture in India.
NASSCOM (the National Association of Software and Service Companies) has estimated that by 2019 India will become the 3rd largest startup hub.
Today’s window shoppers have a variety of choices when it comes to buying some products. Due to such competition, you need to have a great deal of services and products so Indian start-ups find affiliate marketing more reliable, and most importantly commissions are given out when sales are generated from that website or blog.
Most of the e-commerce store big or small has their affiliate marketing budget. Most of the campaigns are run through big affiliate networks like Amazon and Flipkart.
As the no of businesses goes online the scope for the affiliated market in India has seen exponential growth. Most people specifically millennials prefer to shop a variety of products online. Due to this reason, we can say that most businesses should be concerned about affiliate marketing.
In this era of increasing competition, affiliate marketing helps brands to get a huge number of traffic.
We need this affiliate marketing more than ever as businesses prefer the online presence so this is high time to consider this affiliate marketing.
Where do we stand in affiliate marketing in India?
Affiliate marketing is very a powerful strategy for making money online. Nowadays most youngster makes a huge amount of money using this affiliate market.
What makes this affiliate marketing different? The basic thing that stands out from the rest of the marketing strategy is that this marketing strategy makes money even if you’re taking a nap.
Taking an affiliate program in India may amaze you in many ways it has a lot of potential and it can gain you a decent amount of traffic on your sites.
Consider Amazon’s affiliated program offers’ a decent package same goes for Flipkart affiliated programs. Both of these online stores are huge and sell thousands of products online. You can select any product from there and you can make extra money by selling this product on your website giving reviews on your social media handles or writing a blog online.
Which product is to be considered for affiliate marketing?
E-commerce sites are gaining popularity day by day because of this affiliate marketing is getting recognized not only in India but also getting popular in the rest of the world. Honestly speaking it is an easy way to choose one product from hundreds of products and sell online through your website.
But a catch people are getting online not only to buy products but to buy online courses, movie tickets, holiday packages, electric appliances………and the list goes on. Because of this affiliate marketing a new form of marketing has emerged. And honestly, you can effectively start your business and there are countless things from which you can select.
So start today and make your website or blog a money-making stuff.
Overview of Affiliate Marketing
If you’re new to this kind of marketing you should be aware of how this affiliate marketing works.
In short, you help businesses to make money online through sales and they pay you a commission per sale. You also get a fair share amount of money if you generate leads for the particular business or by sending traffic to their website.
How it works?
- You join affiliate marketing which has been offered by businesses directly or indirectly through affiliate networks.
- You promote one of their products or their services to your customers or followers.
- You influence your followers to go and buy those products.
- The business makes out of that.
- You get a commission because of your work
It is considered to be one of the most powerful tools to make money online by promoting other people’s products or services through your blogs or websites.
You don’t have to invest anything and still, you can make money out of it.
At first, you might face some problems as you might not be familiar with the term or you have zero knowledge about affiliate marketing. You require careful planning and need to execute those plans according. So we are here to discuss how to start planning on affiliate marketing.
Where to begin with Affiliate marketing?
It is way easier to become an affiliate marketer. The very first thing you need is an affiliate program. Some of the businesses have affiliate programs like Amazon or Flipkart. However, most of the small-scale businesses provide affiliate programs through affiliate networks. In India, you can choose from any affiliate program that satisfies your goals.
After you’re done with choosing a network start displaying products or services on your websites and convince your followers to buy their products or services.
The more you bring traffic to their businesses the more you get commission from per sale.
Are you ready for affiliate marketing?
Thanks to this marketing tactic businesses in India are making huge amounts of bucks from it and due to this many affiliates are getting huge commissions worldwide.
How much can an affiliate marketer earn in India?
Honestly speaking there is no limit one can earn lakhs and crores out of this marketing. The amount of money it can gain is endless.
The companies are willing to pay crores of rupees to affiliates. Even on the other side of the coin, they are looking for such kinds of people and they are willing to pay huge sums of money.
Read More: 7 Best Affiliate Marketing Networks in India
Conclusion
Once you get familiar with your goals and start the execution of your plan it becomes quite a thing, if you get to hang on to affiliate marketing and because of your work traffic starts to grow more and more people are willing to buy their product you can’t imagine how much money you can make out of this thing and the more you spend time with affiliate marketing the more you get insights of this.
There is so much scope for affiliate marketing in India knowing this scope you get to know why you should consider affiliate marketing and why E-commerce sites are willing to pay a fair share of money to affiliates and also defines how this process works and how you can begin this. We hope this article has helped you to gain the knowledge you were seeking.